Facebook Blueprint: What is it and why do need it?
Facebook,  Social Media

Facebook Blueprint: What is it and why do you need it?

Today, we all know and use Facebook. Over a few years, it has become an indispensable part of our digital lives. Statistically, 2.5 billion people use Facebook every month to connect with friends and family and to discover things that matter. Millions of businesses, big and small, use Facebook to connect with people and customers.

If you have a business, big or small, or are a blogger, you can surely appreciate how important Facebook its associated apps – mainly Instagram, can be to drive traffic and attention. But marketing your business or yourself on Facebook and Instagram is more than just creating a Facebook Page or Instagram Profile and posting content on it. There is so much more to it. And if you really want to utilize the full capacity of the services that Facebook offers for businesses, you should try Facebook Blueprint.

What exactly is Facebook Blueprint?

Blueprint is an e-learning platform directly from Facebook that offers free courses related to marketing your business on Facebook and its associated products like Instagram. It includes a training course on everything that Facebook & its associated apps – mainly Instagram & Whatsapp, have to offer to businesses.

It consists of everything that Facebook has to offer, from the basics of setting up relevant pages to the most advanced Facebook ad techniques.  With more than 90 courses that can be taken in 15-50 minutes, Facebook Blueprint is the ultimate tool to learn everything that Facebook has to offer. Facebook Blueprint is a handy way for digital marketers (or even business owners) to stay on top of Facebook’s evolving portfolio of tools and ad formats. These courses can be particularly helpful if you’re looking to master a specific skill or achieve an objective, from generating leads to promoting an app.

What is included in Facebook Blueprint?

Facebook Blueprint offers courses for Facebook, Messenger, Instagram, and Whatsapp, categorized according to the platform. Even the category itself has various courses that teach you everything from scratch about the platform. One of the best things about Facebook Blueprint is that it offers everything from the start, so even if you already have a Facebook page or Instagram page, you can cross-check to see if it is properly set up to maximize its efficiency.

If you are a beginner in Facebook marketing there are 13 courses in various categories to help you get started. Course topics in this category include:

  • Creating a Facebook Page
  • Promoting Your Business from Your Facebook Page
  • Ad Policies for Content, Creative, and Targeting

The beginner and intermediate-range category in advertising cover everything from Billing, Payments, and Tax Information to an Ad Auction and Delivery Overview. There are also three advanced buying courses that focus on Facebook and TV and reach and frequency campaigns. Blueprint also offers 11 courses on how to improve on your target market with the help of the existing Facebook tools. You can also learn techniques to build brand and campaign awareness with nine beginners to intermediate level courses.

You can also discover a variety of ways you can increase brand awareness on Facebook, from in-stream video ads to Facebook events, or special offers as well learn how to capture leads across devices, and across online and offline environments, is covered in the drive & leads section.  And yes, Facebook Blueprint even offers training to help businesses drive more in-store purchases.

The Facebook Blueprint Certification for Digital Marketers

If you are interested in having a career in digital marketing or social media marketing, Facebook also offers The Facebook Blueprint Certification. It is basically a Facebook ads certification. It is an examination that tests your Facebook advertising skills and offers certifications based on your results. Becoming Blueprint certified shows that you have a comprehensive understanding of how Facebook advertising works, ranging from building a strategy for implementing it and analyzing the results.

Facebook offers six core Blueprint exams that cover various aspects of Facebook marketing. These are:

  • Facebook Certified Digital Marketing Associate
  • Facebook Certified Marketing Science Professional
  • Facebook Certified Creative Strategy Professional
  • Facebook Certified Media Planning Professional
  • Facebook Certified Media Buying Professional
  • Facebook Certified Marketing Developer

Each exam costs $150 US and certifies you for one year. The test itself is scored from 300 to 1,000, with a 700 required to pass. To take any of the exams, simply schedule a proctored test online or at an authorized test center in your city. Even after you have passed the exam and have been certified, you are required to take an exam every year to retain your status. It is important to note that these exams are challenging and require studying and preparation as well as experience on all three platforms.

The demanding conditions and overall difficulty are what give the Facebook Blueprint certification its high status. It shows the world that you fully understand the intricacies of Facebook advertising at an expert level.

Is Facebook Blueprint Certification worth it?

If Facebook advertising is your primary focus, then Blueprint certification is a good idea. Especially for those who seek to make Facebook marketing a part of their expertise in their own professional brand.

Even if you do not want Facebook advertising is your primary focus, the courses offered by Facebook Blueprint are a great way to make sure that you understand how the Facebook Ads ecosystem works and how to utilize it to its full capacity.

With social media becoming a primary factor in driving the modern-day business marketing system, I personally feel, these courses can truly help anyone, an individual, or a business to gain some useful insight and better market themselves in the future.

Cover Photo by Tim Bennett on Unsplash